VISION

Mankind talks using words, but the language is something more complex that rely also on other aspects which could be even more important. This is why words can have different meanings and values depending on who pronounce them, when they do and also on who is listening to them. Words convey our emotions, showing what make us feel alive and what we prefer to keep away from ourselves.

The values of words could be attributed to Archetypes that, by definition, go beyond barriers (linguistic, social or behavioral), representing the very deep meaning that these words have for everyone of us, as single entities and as a whole community.

The study of these values will lead to a brand new kind of research that will bring new tools for Sentiment Analysis and Neurosciences, providing new algorithms capable of scraping through paraverbal and metalanguage informations.

Quidow rely on SENSODATA® in order to add a Qualitative aspect to the Quantitative research usually done with Big Data, opening new frontiers for any kind of research, being it scientific, sociologic, cultural or market oriented. In this way companies and corporations can really understand what their audience wants, what their public really care about.